Is there an app for that? Today’s technology affords a customizable, mobile reality

jyamada. (2015). [Photo]. Retrieved from:

jyamada. (2015). [Photo]. Retrieved from:

In a growing technologically dominant society many of us have heard, oh, there’s an app for that. And chances are, most likely it’s true. From apps like Zips that simulate a zipper and SimStapler that offers a virtual stapler, one can find the most useful to the most pointless and unproductive applications to use in daily life (Love, 2011, para 4, 7).

But then there are also beneficial apps. Ones that seem to make our lives simpler, safer and more informed. One such called SkinDeep offer users the ability to snap photos of sun screen bottle bar codes to read further into the product, its ingredients, as well as its safety and efficacy to make a better determination for purchase and application (USA Today, 2015, Video). With skin cancer a large issue, this app helps one make the best choice between commercial options when opting to protect against future melanoma.

Apps let us customize our lives, especially on the go. Our bank accounts, music options, social options, food options, news options, games, entertainment, shopping options; nearly anything and everything one could imagine is connected and customizable through our mobile devices and applications (Turkle, 2012, para 4).

As of the beginning of this year Apple revealed that it now hosts 1.4 million apps and as of June 2014 an astounding 75 billion apps had been downloaded from its store (Ranger, 2015, para 5). Let’s not forget there is an Android store, too, packed full of apps that generate countless videos and articles that argue which ones are not only the best, but the must haves like in this video below:


Fortunately or unfortunately, technology and its app-infinite world isn’t disappearing anytime soon, but as communicators, we can learn to adapt conversational abilities into our content in order to shape our digital and communicative futures to use and/or create applications that benefit society. Most connected individuals love and expect apps in today’s culture, 75 billion downloads don’t lie, but those creating the apps for the masses to utilize need to understand the global implications of their creations. Just because we love something it doesn’t mean it’s good for us. Sugar is sweet and tempting to eat, and cocaine-addicted rats prefer it (Bennett, 2010, para 2).


Bennett, C. (2010). The rats who preferred sugar over cocaine. Retrieved from:

Love, D. (2011). 11 stupid iphone apps that we can’t believe are real. Retrieved from: 

Ranger, S. (2015). iOS versus android. apple app store versus google play: here comes the next battle in the app wars. Retrieved from:

Turkle, S. (2012). The flight from conversation. Retrieved from:

USA Today. (2015). Need sunscreen? Yes, there’s an app for that. [Video]. Retrieved from:


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